EDA–Accelerating Market Intelligence
Since 1988, equipment providers have turned to Equipment Data Associates to improve their direct marketing effectiveness. Headquartered in Charlotte, North Carolina, EDA provides accurate equipment-based market intelligence for a variety of industries, including agriculture, construction, lift trucks, logging, machine tools, trucking and woodworking.
EDA is the premier supplier of national UCC-based market intelligence, and was acquired by Randall-Reilly Publishing in 1998. The company employs more than 45 associates to serve our clients’ custom data needs.
Articles:
CED: Your Own Automated MARKET ANALYST
"EDA’s market intelligence, as well as the wide range of metrics and analytical tools it offers, empower the company’s clients to harvest new leads, maintain a higher level of service, measure ROI of marketing strategies and identify new product opportunities."
Successful Dealer: There Is Gold in That Thar Data "If you have good knowledge of your market and you understand how long people hang on to their trucks for, you can start predicting when they might enter the next buying cycle."
MHEDA Journal: Targeting Proven Buyers Using Public Records "UCC data has applications for all aspects of your business, including sales, marketing, and parts and service."
B to B: Randall Gains Edge With EDA " 'We think it gives us an unfair advantage,' added Dan Tidwell, publisher of Equipment World, which covers the construction equipment industry."
CED: Life Cycle for Backhoe-Loaders: 4.33 Years "According to Equipment Data Associates’ (EDA) historical UCC database of sale and lease transactions, the replacement life cycle for a backhoe loader is 4 years, 4 months."
CED: Compactors–Replace Every Four Years "Based on UCC data, Equipment Data Associates (EDA) predicts 1,834 vibratory compactors will be replaced in 2004. EDA estimates UCC filings account for 45 percent to 55 percent of total sales."
CED: Mini-Excavators–Increased Productivity Provides Better Profit Potential "Based on UCC data, Equipment Data Associates (EDA) predicts 3,632 mini-excavators will be purchased and financed in 2004 as replacements."
Testimonials
EDA has been an integral part of the direct marketing success of equipment and component manufacturers and dealers nationwide.
But don’t take our word for it…
In January 2001, my inventory was increasing and my sales were declining. We typically sold seven units per month (at $65K/unit). By focusing a direct marketing effort on EDA’s list of proven buyers of competitive equipment, we were able to sell 51 units in just 15 days...a 317% increase.
As a major manufacturer of excavators and articulated trucks we were able to use EDA data to target companies who owned 10 or more competitive units and had never purchased one of ours. These strategic accounts were then provided to our dealers to select 10 accounts to focus on within the fiscal year. The result yielded 60 units in sales to formerly competitive customers.
As a major AG dealer I purchased a list of combine buyers to kick-off a 3-month promotion. The list of buyers all received a direct mail piece. We then targeted 40 buyers for visits from sales and factory reps. The goal was to sell 6 units during the 3 month promotion. After our second week, we have already sold 15 new combines.
